@lschnider if you are doing a golden image (one image for multiple models), then I strongly suggest doing sysprep for Windows 10. I sysprep mine from “audit mode”, which became necessary when trying to remove windows store apps from being created when a new user gets created. There are other reasons we had to go that route as well, but my memory is a bit hazy as to what we had to do. I will get to build the golden image from scratch again once the next spring update comes out.
If you aren’t doing much customizing, you may not need audit mode, but I think you need sysprep for the driver injection to work correctly (assuming you are going for a zero-touch installation).